Here is your profile

Rico’s campaign shifts the conversation from products to people. Instead of defining investors by technical categories,
it frames investing as an extension of identity.

The core idea is simple: there’s no single way to invest, only your way.

To bring this to life, the campaign translates different investor profiles into visually distinctive characters. Using AI as a creative tool, we explored unexpected forms and aesthetics to build 3D personas that feel fluid, diverse, and non-stereotypical. The result is a visual system that reflects the complexity of modern investors, not a simplified version of them.

Featuring Ana Clara Lima as the human anchor, the campaign balances relatability with a more conceptual visual language, connecting real audiences to abstract representations of behavior.

More than showcasing products, the work repositions Rico as a platform that adapts to people, not the other way around.

“Here is your profile” is not a statement. It’s a shift in perspective.